Communications majors may choose to focus their studies in one of four tracks:
Communications: The Communications Generalist concentration is intended for self-directed students who will devise their own program of interest picking courses from the other two concentrations or electives to design a unique program of study. Students use concentration courses to explore and build emphases that prepare them for various careers including social and human services, or prepare them for graduate school, pre-law, education, or pre-seminary.
Rhetoric: The Rhetoric concentration equips students with a working knowledge of rhetoric’s role in the creation and maintenance of human understanding. Students explore the role of symbolic action in human interaction spheres including: the marketplace, politics, media, religion, science, and technology. This concentration provides students with a historical, theoretical, and applied understanding of the 2,000 year old rhetorical tradition in order to enhance student’s ability to both create and critique the many different forms of human communication
Public Relations and Marketing: The Public Relations and Marketing concentration equips students for professions in marketing and promotional communications. Students explore how corporations and governmental agencies communicate with the public and how publics (e.g., social movements or nonprofits) communicate back to establishment entities. This concentration provides students with the tools to become effective communications professionals, delivering a solid foundation in communication theory and practice.
Digital Design: The Digital Design concentration introduces students to the relationships between communications and various multimedia technologies. Students explore methods of analyzing, designing, and rendering communicative messages using digital technologies. This concentration provides students with the conceptual and practical tools needed to become competent digital designers, producers, and critics. It also considers how we use (and misuse) technology in communicative exchanges.
Students may also choose to minor in Communications.